All-electric Polestar 2 sedan to take on Tesla Model 3, to debut in 2019
Polestar, Volvo’s official performance company and brand, has set its sights on dethroning the Tesla Model 3 before it’s even had a chance to make its mark. Named the Polestar 2, the all-electric sedan will debut at the 2019 Geneva motor show.
The Polestar 2 will be built on Volvo’s Compact Modular Architecture, and will likely move design cues away from the Polestar 1, which is based on the 2013 Volvo Concept Coupe, so that the brand can have its own design identity. What’s for sure is we can expect the Polestar brand to include lots of the performance attributes, such as Ohlins suspension, on the Polestar 2.
The Polestar 2 is set to go on sale towards the end of 2019 with pricing said to start at £35,000. With this announcement Polestar is no doubt intent on becoming a force in the EV market, especially as far as performance and drivers cars go. The brand also gives typical Volvo buyers the option to have a vehicle with a touch more flamboyance and performance.
Regarding the brand’s direction, Polestar’s chief operating officer, Jonathan Goodman, spoke to evo at the recent 2018 Goodwood Festival of Speed.
“You’ve got your traditional OEM like Porsche, and where they’re going with their EVs, then on the start-up side, you’ve got Tesla and we’d put ourselves in the middle between the two.”
The Polestar 1 will be the company’s only petrol/electric hybrid model, with all future models, including the Polestar 2, all set to be pure EV vehicles. Polestar is targeting a range of 310 miles (499km) for the Polestar 2.
The Swedish company is also set to reveal the Polestar 3 towards the end of 2021. This is set to be a coupe SUV that will be about driveability and design, offering something different to buyers.
When Polestar’s new range of vehicles do arrive, don’t expect them to be hidden in the corner of local Volvo dealers. The company plans to open its own ‘Polestar Spaces’ so to make it easy for its customers to discover more about the brand. Volvo dealerships will however feature ‘Polestar Engineered’ models, which will see Volvos such as the new S60, V60, and XC60, receiving uprated performance and handling packages.