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Jaguar trademarks ‘J-Type’ name, could hint at new sports car

According to AutoGuide in the UK, Jaguar has just reserved the J-Type name under multiple classifications with the European Intellectual Property Office.

The J-Type name could point to a new sports car given that Jaguar uses this suffix purely for sports cars rather than SUVs, regular passenger cars, or electric vehicles.

Back in 2016 Jaguar design director, Ian Callum, told Road & Track:

“I think we’ve got more permission to break the mold. Our F-Type, before the one that became the production car, the previous design concept was mid-engine. It never happened. It would have been very different. But I think we’ve got permission to do that, because we’re a sports car company.

“We’ve had a discussion—will the next F-Type be mid-engine or front-engine? We’ve had that discussion. We haven’t decided yet.”

This announcement comes after AutoGuide UK also revealed that Jaguar has also reserved the name C-Pace, which could point to Jaguar adding yet another SUV to its stable, which at this point in time includes the I-Pace, E-Pace, and the F-Pace.

What the C-Pace could be is anyone’s guess, however AutoGuide seems to think it could be a coupe-like version of the current F-Pace. In terms of going large, there’s also rumours that Jaguar will take on vehicles like the BMW X5 and Audi Q7 with an all-new named the J-Pace. One thing is for certain, the iconic British brand is certainly not slowing down in terms of building and planning new vehicles.

With what Ian Callum has said, could the J-Type name be the first hint at an all-new mid-engined sports car by the Tata-owned British company? Or could it present an alternative option that would sit in a more exclusive category? Only time will tell. When we know you’ll know, so keep your eyes peeled and be sure to check back with us.

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Josh Bennis

Josh has worked within the automotive journalism landscape for the best part of a decade. He's driven everything from a 1972 Mazda 808 station wagon to an Aston Martin DBS. Josh's job is to make sure New Vehicle Buyer readers remain informed and entertained on a daily basis.

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